By
Robert Smith
©
2000 All Rights Reserved
10
Timeless Ways To Market Your Business On-Line
Marketing
on the Internet isn't really hard to understand. It's perhaps
too easy. Internet marketing works a lot like off-line
marketing, but the difference is that the costs to market and
follow-up on-line can be much less than conventional
marketing. You can reach and follow-up with prospective
customers for a whole lot less money.
This
must be the year for big money to try to purchase on-line
success. Internet stocks are getting bought up as fast as new
startups come along. These start-ups are often judged based on
how long they can afford to lose money before they go under.
For example, have you heard of iwon.com? They are giving away
10,000 dollars a day - one million a month and a ten million
annual prize just for visiting their search engine. How long
will they be able to stay in business?
We
hear absolutely outstanding success stories from Internet
startups, yet few are earning any actual profit. In fact, 47%
of all high tech stocks lost money last year.
Many
dot com businesses have already lost everything and are out of
business after spending millions. Dot com businesses that have
done best on-line are businesses that are already profitable.
In reality over 90% are still losing money. Profitability is
only a distant hope to many of these businesses.
A
good example is goto.com, where anyone can bid on keywords or
combination of keywords to guarantee a top position in the
search results.
Almost
anyone can afford to test market a product or service on-line.
Many conventional off-line businesses are using the Internet
to fine-tune their classified ads and marketing letters. It is
much less costly to market and test on-line. If a product
sells on-line chances are it will sell off-line.
On
the other hand, there is a *FREE* mentality on-line. You can
find free information about almost anything on-line. In fact,
the word "FREE" is one of the most commonly used
search keywords on-line.
I
have hardly spent a dime promoting my business on-line. The
money I have spent in marketing my business has been
investments in marketing courses.
These
are the best Marketing Courses I have found
http://www.smithfam.com/training.html
The
Internet marketing courses I re-sell on my web sites are the
main marketing tools I use. They have paid off for me
big-time. It only takes a little good information in one area
to more than justify the costs of the whole course.
Rather
than change the nature of the Internet, which is pretty
hopeless, fit your business to the demands of the Internet
Here
are a few timeless Internet marketing guidelines I use
everyday:
1)
Choose a product that
sells for under $50. If it's a business opportunity you
shouldn't need to spend a lot of up-front money. In fact -
don't spend too much money, period. You usually can't buy
success. Your business should help pay for itself very
quickly.
2)
People go to the
Internet for free Information. Offer them useful information
for free. This builds trust and helps establish your
expertise. Everyone is an expert at something.
3)
Create a dialogue
with people you can help and people who can help you. The
Internet can be impersonal - you must establish a relationship
with your niche market.
4)
Use your email. It's
your most valuable marketing tool. I'm not talking about SPAM,
which doesn't work. You *communicate* with people to establish
and build on a relationship.
5)
Develop regular
e-mailings - both personal and for your business. Share
information with others.
6)
Develop your own
success story. Facts tell and stories sell. Once you make that
first sale, tell your story to others within your sphere of
influence. People will be attracted to your success and will
want to do what you do.
7)
Duplicate the success
of others, If you want what they have in your life then do
what they do. Another reason to purchase marketing manuals and
courses.
8)
Develop some of your
own ideas. Take chances. You won't always have success, but
the more things you try, the more things will actually work.
9)
Make goals and do
what you say you will do.
10)
PLAN - plan what you
want and you'll get what you plan
Best
Wishes
Bob
ROBERT
SMITH helps thousands successfully market their
Internet based home business. You'll find tons of free
marketing tools & resources on his Internet Marketing web
site at: <http://www.smithfam.com/>.
You
can reach him by phone at: (541) 689-1847 PST, and by email
at. <mailto:bob@smithfam.com>
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Read
Other Free Articles about Online Success........
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