By
Robert Smith
©
2000 All Rights Reserved
Submitting
Alone Is Not Enough
The
most common question I get asked on a regular basis goes
something like this:
"I
am new to marketing on the Internet. I don't have a lot of
time and even less money. I have a web page already but
hardly any visitors. Tell me what I should do first."
Most
of these people want their own profitable business very much,
but don't know where to start. The best marketing strategy
involves getting as much free publicity as possible from the
search engines, without spending a lot of money.
A
good first step is to purchase an inexpensive basic marketing
course. "Make your site sell" only costs $17.00 US.
It is about 850 pages and covers Internet marketing basics
very well.
I
recommend it here because it's especially good at explaining
how to use the search engines to get free publicity for your
website.
http://www.sitesell.com/smithfam.html
Search
engines are the cheapest and easiest way to attract traffic. I
get well over a million hits a month to my website and I have
never spent anything on advertising. It did require a lot of
time and effort on my part.
A
top 10 ranking in a major search engine like Infoseek, Lycos,
or AltaVista will often generate more targeted traffic than an
expensive banner advertising campaign - and, a good search
engine position is like highly targeted advertising, and it is
FREE and effective! Over 90% of the search engine traffic to
most Web sites comes from the top 10 major search engines.
I
use the following software tools to get free publicity from
the search engines, directories, free4all, and classifieds
sites.
WebPosition
Gold
When
someone queries a search engine for a keyword related to your
site's products or services, does your page appear in the top
30 matches, or does your competition?
If
you're not within the first two or three pages of results, you
lose, no matter how many engines you submitted your site to.
WebPosition
Gold is a software program that almost anyone can learn to use
effectively. The free demo will teach you a lot about the
process of getting a top listing in the major search engines.
This
Software has been evolving for a long time. It's used by most
full time professionals who already understand the techniques,
but can't afford to spend 20 to 30 hours a week to get and
maintain a top search engine position manually.
It's
also used by many companies who submit other sites
commercially. The program does most the work automatically
once it's set up properly.
This
program is probably the easiest way for anyone to learn the
process in enough detail to achieve the top listings we know
we need.
I
originally bought WebPosition and Traffic Builder to submit
pages for one of my bigger customers. It more than paid for
the cost of the software.
The
free demo will help you understand the process. It will
require some time up-front to gain a top position in a major
search engine like Alta-Vista, but you will learn a lot in the
process. The software comes with the following modules.
-
Position
Reporter
-
Lead
Page Generator
-
Page
Critic
-
Uploader
-
Submitter
-
Traffic
Analyzer
-
Scheduler
You
can test drive the software here:
http://www.smithfam.com/wpg/download-dlr.htm
Traffic
Builder Software
Another
source of traffic comes from the free4all and free classified
sites. The problem here is that it can require too much time
to submit to them all manually. Even if you successfully
submit to them, your listing may only last a few hours to a
few days before it works it's way off the lists. Again
automation is the key to success.
You
can submit your pages to over 7000 places in a few minutes
with the Traffic Builder software. More importantly, you can
click a button and submit your pages again every day to keep
your listing higher on the free4all and classified pages. You
can also use it to submit to over 100 search engines and
directories.
This
software program automates the whole process. I entered my
home page URL once and the program spidered my whole domain,
pulling the titles, descriptions and keywords from all my meta
tags, over 2000 pages.
The
Pro Version also comes with a feature that will extract a
title, description and keywords from the pages automatically.
This feature will satisfy the requirements of all the major
search engines without any work of special expertise on your
part.
You
can download a trial version at the following URL:
http://www.smithfam.com/spider/demo.html
There
is no 100% free way to grow a business on the Internet.
The
courses and software tools I mentioned here today are not
free. They all come with a 100% satisfaction guarantee; there
is nothing to lose and everything to gain by using them. It's
probably the best way to grow for those who have a limited
budget.
The
tools can pay for themselves by re-selling submission services
to others. You can become an affiliate or a dealer to offset
the cost of the software over time.
Unlike
working your day job, growing an Internet business requires
the effort to be put in up front. The rewards can make the
time invested pay off big in the long run.
Best
Wishes
Bob
ROBERT
SMITH helps thousands successfully market their
Internet based home business. You'll find tons of free
marketing tools & resources on his Internet Marketing web
site at: <http://www.smithfam.com/>.
You
can reach him by phone at: (541) 689-1847 PST, and by email
at. <mailto:bob@smithfam.com>
TRAFFIC
BUILDER SUBMISSION TOOL - FREE DEMO
Traffic Builder software submits to over 6,000 instantly. No
other program even comes close at any price. Recently awarded
ZD's Net's 5 Star rating!! Along with the 5 Cow rating from
Tucows, Traffic Builder is now the highest rated submission
program on the net. 100% satisfaction guarantee.
Download the FREE DEMO
<http://www.smithfam.com/spider/>
Additional
Resources:
Make
Your Knowledge Sell
Make
Your Words Sell
Make
Your Site Sell
Make
Your Price Sell
Free
Courses:
Affiliate
Masters
- FREE Intensive
5-Day Email Course from the creators of Make
Your Site Sell. Learn how to maximize your affiliate
profits!
InfoProduct
Masters
- FREE Intensive
5-Day e-mail course on creating, producing and selling your
very own Infoproduct.
Affiliate
Programs:
LinkShare.com
- 500+ programs
represented
CommissionJunction.com
- 1000+ programs
represented
OnResponse.com
- 100+ programs
represented
Read
Other Free Articles about Online Success........
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