How
To Create an E-book & Drive Massive
Traffic
to Your Site By Giving It Away...
|
Review
By:
Shelley
Lowery
|
E-books
or Electronic books are self-contained "executable"
files of HTML. This HTML may be a web site you've created or
HTML you've specifically prepared to be compiled into a
downloadable .exe file for distribution. When downloaded, this
file will self install on your clients desktop.
E-books are completely interactive with the Internet and can
contain live links, graphics, forms, JavaScript, embedded
video, can be protected via password/userid, search
capabilities and more. This self-contained executable file can
be distributed in a number of ways; CD, floppy disk, download,
etc.
All e-book compilation software is not created equal. Make
sure you review its capabilities before your purchase.
E-books can provide the Internet marketer one of the best
promotional tools online. With its vast variety of uses, just
one quality e-book development and distribution can produce an
on going promotional tool that will work 24 hours a day, seven
days a week and multiply itself by leaps and bounds. Your
e-book can literally be viewed by millions simply by giving it
away...
Suggested Uses:
- Marketing - Provide your sales network with your complete
sales presentation to freely distribute with their ID to track
sales.
- Promotion - Provide valuable information on a specific
subject to bring traffic to your site.
- E-zine Archives - E-zine publishers can provide their
publication archives to enable subscribers to read back issues
on their desktop, visit your web site, subscribe, submit ads,
etc.
- Catalogs - Provide a desktop catalog for you customers to
view on their desktop. You can even provide a form to accept
orders right through your e-book.
- How To Manuals - Provide your affiliates with a complete
"how to" manual for marketing, advertising and
promoting your products.
- Electronic Books - Writers can offer their books in an
electronic version.
- Web Site - Create an electronic version of your web site to
place on disk and be viewed on your clients desktop.
- Instructional - Provide an electronic training manual.
Creating an e-book is just like creating a web site. Simply
create your HTML pages just like you would for your web site.
Make sure you select a good software package that allows you
to include hyperlinks, graphics, search, forms, etc. Keep in
mind, the more professional, content rich your e-book, the
more exposure it will receive.
There are several software packages available online to assist
you in compiling your e-book. Prices range from $149 -- $189.
Hyper Maker HTML http://www.bersoft.com/
NeoBook http://www.neosoftware.com/
InfoCourier http://www.smartcode.com/
WebCompiler http://www.webcompiler.com/
For massive exposure, select a subject with a broad appeal. If
your sites focus is on web site traffic, consider creating an
e-book on generating traffic. I.E. "A complete "how
to" guide to generating massive traffic to your
site". Include several references to your site throughout
your e-book such as; "For even more great traffic
generating tips, visit "Traffic Tips" Your complete
source for generating massive traffic to your web site.
http://www.yoursite.com" or "Winning awards can
dramatically increase traffic to your site. For a complete
listing of award sites, visit "Traffic Tips Award
Sites" http://www.yoursite.com/awardsites.
Tips for creating your e-book:
-Create a directory on your computer to include ALL the files
for your E-book. These files will include HTML, graphics,
backgrounds, etc.
-E-books should contain mainly text. Try to limit your banners
to one per page. To keep your file size down, you may want to
use only non-animated banners.
-E-books are generally formatted at a small screen resolution
so make sure your pages are viewable through any screen size.
-Include good navigational links throughout your pages.
-Use spell check to search for any possible spelling errors.
For massive distribution, make sure you include a short
paragraph on your main page in regard to your copyrights and
distribution. I.E., This E-book may be freely distributed.
Sample Example of Distribution:
10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books - 100
Those 100 each give away 10 e-books - 1000
Those 1000 each give away 10 e-books - 10,000
Those 10,000 each give away 10 e-books - 100,000
Those 100,000 each give away 10 e-books - 1,000,000
This is just a small example of how powerful your free e-book
can be...
About the Author
Shelley Lowery is the Webmistress of Web Source - Your Guide
to Professional Website Design and Development. Join The
Syndicator, our new, free article syndication program and
display complete articles w/photographs on your website that
are automatically updated each week. http://www.web-source.net
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