http://www.bannerlion.com
Prepare
Your Website for Maximum Success!
No matter
whether you already have a Website, or are just thinking about
creating one, I encourage you to go through the following
success secrets before you even start to promote your site.
These are some
of the most important, time proven secrets you need to know
*and* implement if you're serious about making big money on
the Internet.
1. WHAT ARE YOU SELLING?
Think about what you are selling, or are planning to sell. Is
there a market for your product or service? Are there people
out there who need your product? Who want, yes even *desire*
your product?
If YOU can't get excited about your product, get a different
one. There are millions of products out there that you can
market, so don't waste your time with something you wouldn't
even buy yourself.
2. GET YOUR MESSAGE ACROSS
Many existing Websites don't make clear what they are actually
selling. Don't make this mistake. Tell your visitors *exactly*
what it is that you provide... which of their problems you
will solve and which desires you will fulfill. Write a
detailed, benefits centered description consisting of short,
clear and easily understandable sentences.
After writing this description, read it through the eyes of
your prospect. Is the copy clear and easily
understandable? Are the benefits instantly recognizable?
3. ELIMINATE NEGATIVES
Continue looking at your text. Try to imagine what is going on
inside your prospect's mind while he looks at your
presentation. What is he thinking? Is there anything
that might turn him off? When he sees even ONE thing that he
doesn't like, he's gone at the click of a mouse button. Don't
let that happen to you - eliminate any and all potential turn
offs from your text.
4. GET THEM TO ACT *NOW*
Your goal is to get your prospect to act now... NOW! To
accomplish this, add a few motivators to your text, for
example FREE, NEW, HOW TO, RISK-FREE, MONEY, SUCCESS, HELP,
WEALTH, INSTANT, IMMEDIATE, NOW, LIMITED TIME, INCREDIBLE,
AMAZING ...
However, be subtle. Don't say "THE NEW, AMAZING,
INCREDIBLE AND FREE WAY TO INSTANT AND RISK-FREE WEALTH &
SUCCESS!"
People don't buy that. No hype, no screaming. Just the facts,
with a few hidden and subtle motivators.
5. FREE, FREE, FREE
What all people love is something for FREE. Put as much as you
can on your Website that is free, e.g. information, articles,
e-books, tips & tricks... It is really important to have
lots of useful information at your site, as this will keep
even those visitors coming back who don't need your product or
service right now.
6. KEEP THEM POSTED
Be aware that unless a customer urgently requires your product
or service right now, a sale often happens only after six to
15 contacts between seller and buyer. This means that putting
up a Website and promoting it like crazy is completely useless
*unless* you have a way of getting your visitors actually *involved*
with your Website ... and to give them a reason *not* to
forget about you.
One of the best ways to get your prospects to revisit your
site again and again and again is to offer a free
newsletter. This way, you can keep in touch with your
prospects as often as you like. If you hit them once a week
with your latest news, special offers and similar, they will
come to think of you of a reliable company and eventually buy
from you - if they have a need for your product or service.
And sometimes even if they don't.
About the Author: Linda Rich is CEO of http://bannerlion.com,
a provider of high quality banner and logo design services.
This article
provided by the InfoZone Archives at: http://www.MakingProfit.com.
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