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James Martell Website:
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Excite@Home
Surpasses 2 Million Broadband Subscribers
Excite@Home, the leader in broadband, today
announced that the company surpassed the two
million-subscriber mark for the high-speed, always-on
@Home service. Excite@Home is the first company to
achieve this milestone. This figure does not include
subscribers to be contributed by chello broadband to
Excite Chello, the formation of which was announced in
July. The announcement also underscores strong growth
momentum for broadband access and its emergence as a
mainstream service for consumers.
"Clearly consumers want a high-speed,
always-on Internet connection through which to
experience content and communication services in our
optimized environment. This rapid subscriber growth
reinforces the strength of the broadband market, which
will only gain momentum in the coming years,"
said George Bell, chairman and CEO, Excite@Home.
"Our cable partners have been instrumental in
helping us to achieve this milestone through their
efforts at system upgrades and customer installations.
Subscriber numbers will continue to explode as people
increasingly realize the benefits of a fast, always-on
connection coupled with rich, personalized
content."
Broadband on the Rise
In September 1996, when the @Home service launched
in its first market, few consumers had ever heard of
broadband. The market has since then exploded. In
1997, there were fewer than 200,000 broadband
subscribers worldwide (source: Multimedia Telecommunications Association). That figure is
projected to jump to 4.4 million by the end of 2000 --
representing 22 times growth (source: eMarketer).
Analysts predict that the there will be 13 million
broadband users by the end of 2002 (source: eMarketer).
While it took nearly four years for the
Excite@Home
service to sign up one million subscribers (in
December 1999), consumers have rapidly embraced the
advantages of broadband, such that the next one
million subscribers were added in about eight months.
Excite@Home continues to target three million total
subscribers by year end 2000, excluding subscribers to
be added through the Excite Chello transaction. The
combination of media with connectivity has proven to
be popular with consumers -- broadband page views have
more than doubled since the launch of the Excite(SM)
broadband portal.
Excite@Home continues to rank first in total North
American broadband and eighth in total subscribers
when measured against dial-up ISPs (source: Jefferies
and Company). In markets where the service is
available, @Home routinely becomes the #2 ISP within
two years of launch.
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About
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James
Martell is the Sr. Editor and Webmaster for
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